Cup of Joy Coffee Truck debuts in Madrid, using beans from Ames' Windmill Coffee Roasters

Sara Jordan-Heintz
Contributing writer

Joy Berg has a love and appreciation for a good cup of coffee. That’s why she and her husband Matt have launched Cup of Joy Coffee Truck. She held her grand opening Nov. 13.

As a full-time English teacher at Perry High School, Berg said the coffee truck concept allows for flexibility in her busy schedule.

Currently, she plans to be open Saturday mornings from 7-11 a.m. in front of her home, 115 S. Market St., Madrid, as well as at other locations to be announced on social media. She offers beverages including: hot and cold and frozen coffees, lattes, espresso, cold brew, macchiato, hot chocolate, tea and boba lemonade. Fall flavors include pumpkin spice, salted caramel and apple pie.

“I’ve just always had the dream of opening up a coffee shop or bakery,” she said.

She’d like to team up with a local bakery or certified-home baker to offer treats such as muffins, scones and cookies.

Joy Berg of Madrid recently launched Cup of Joy Coffee Truck. Her husband Matt renovated the business' 1960s-era teardrop camper.

Coffee has always been an important part of her life.

“My husband was a Starbucks barista when we first met. Actually, he wrote his phone number on my coffee cup,” she said with a laugh. “We’ve always had that coffee background and love of coffee, and saw the need to open a coffee shop in Madrid.”

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Berg uses products from the Ames-based Windmill Coffee Roasters. Offering high-quality coffee in a fun, friendly atmosphere is her main objective.

“Our espresso is not automatic,” she said. “I freshly grind the beans and tamp it and brew altogether. It’s more of a timely process but it gives you a better quality cup. With some other machines, it’s a push of the button.”

In June 2021, they purchased a 1960s-era teardrop camper husband Matt renovated.

“He built it from the studs back up,” she noted.

She said the name for the business was chosen because of its popularity with those who provided input.

The plan is to also have the coffee truck open during the summertime when she has a break from teaching. Her eldest daughter also assists with the business.

Berg said for the latest information about when and where the truck will be set up, visit her social media pages on Facebook and Instagram. She said she has been approached about setting up shop outside of Madrid and at various events, which would first require obtaining the necessary permits.

What is her current go-to drink?

“I like cold brews with the sweet cream cold foam right now,” she said. “It’s really good.”

She may be reached at cupofjoycoffeetruck@gmail.com.