Vintage, flannel and toasted marshmallows: Jewell gears up for fall shopping event Saturday

Ronna Faaborg
Ames Tribune
Shoppers enjoy a Beautiful Land pop-up market in downtown Ames this summer. Beautiful Land will be popping up in downtown Jewell for the first time on Saturday from 10 a.m. to 5 p.m. as the Jewell holds its Channel Your Flannel event.

The small town of Jewell is going to be bustling this weekend, as the “Channel Your Flannel” pop-up market will held be on Main Street Saturday from 10 a.m. to 5 p.m. Other weekend events on the calendar include a tour of historic vaults, a craft show, and downtown and citywide trick-or-treating.

Ames-based Beautiful Land Market will be popping up on Jewell’s Main Street with more than 20 handmade and vintage vendors.

"We love the idea of popping up in Jewell; the Main Street businesses are blossoming, new shops and businesses are opening and it's become a sought-after, quaint and little creative business hub," said Jody Bergan Bennett, co-owner of Beautiful Land Market. "They've done a fantastic job on Main Street and we feel it's going to be an amazing spot for our vendors who are hand makers, crafters, artists, designers and vintage collectors."

Vendors will be tucked into pockets along Main Street, Bergan Bennett said. Beautiful Land will have vendors at the Phillips corner where the new mural is, vendors in Waterworks park, the Jewell ‘Vendor’s Village’ and the city lot that lies between two Main Street buildings.

It’s the first market Beautiful Land has held in Jewell.

The idea began with Joan Cook-Fairchild, the owner of Gravy Home Goods, and Brenda Schwager, the owner JB Knacker, who collaborates with her daughter Clare, the owner of Gin + Tarnish, Bergan Bennett said.

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“They mentioned that our market would be fun and likely well-received by the community and others who come from outside of town for the Jewell Main Street shops,” she said. “Then Heidi Eckers, director of the Jewell office of Main Street Iowa, reached out to me asking if we could ‘pop-up’ for their ‘Channel Your Flannel’ retail day and pre-Trick or Treat night festivities.”

Bergan Bennett said Beautiful Land Market had a “strong, immediate response from potential vendors and social media followers.”

Channel Your Flannel will be held in Jewell Saturday from 10 a.m. to 5 p.m.

Jewell’s Main Street businesses will also be open, with in-store specials, giveaways and treats. There will be roasted marshmallows at Vendor Village.

Fairy & Frog, a children’s toy, book and candy store located in the Vendor Village on Main Street, will have story time at various times throughout the day Saturday, with the first story read at 9:45 a.m.

Coffee and food options during the event include Juniper & Olive Co., The Mustard Bean and Malibu Pizza & Grill. There will also be food truck options, and breakfast and lunch will be available for purchase at the high school from the South Hamilton Gems Dance Team.

At the high school, the Fall Vendor and Craft Show will be held from 9 a.m. to 3 p.m. on Saturday.

Downtown trick-or-treating will be held Saturday from 5 p.m. to 6 p.m. Citywide trick-or-treating will be from 6 p.m. to 8 p.m. And hot dogs will be served at the fire station from 5:30 p.m. to 7:30 p.m.

Tour the historic vaults of Jewell Friday night

Lantern-led walking tours of several historic vaults in Jewell are being held Friday night. It’s a case of local history meeting local food and local wine and beer, organizers say.

“We’re going to have light bites, refreshments, cocktails and local catering,” said Heidi Eckers, director of the Jewell Main Street Community.

Tickets are $50, and proceeds benefit Jewell Main Street for its local improvement programs. Tickets are limited to keep tour groups a manageable size. At press time, some tickets were still available and can be purchased at Availa Bank, Jewell Farm and Home, or Sew Bee It quilt shop.

Three groups of 20 will depart Availa Bank at staggered start times of 5 p.m., 5:30 p.m. and 6 p.m. Friday.

“Each group will get to check out the vaults,” Eckers said. “The Jewell Historical Society is going to lead each tour.”