“If fishing is a religion, fly fishing is high church” – Tom Brokaw
If you like to fish, you are going to love this story.
Troy Petersen grew up in Huxley. He considers himself a lifelong fisherman. At one time, he took up a new hobby of making some fishing jigs, items that he wanted to tweak to make fishing better. It becomes a hobby and now a full-time business.
Petersen is the owner of Killer Jigs, a heaven, so to speak, for those who love fishing. The business, located in the old fire station on Main Street in Huxley, has become a hobby turned into Petersen’s full time occupation.
“It all started in 2006 as a hobby,” said Petersen. “I made jigs in my home and in 2009, we made the move for more room. We bought our current location of 114 Main from the city a couple years ago and have grown our business since then.”
Petersen said that 80 percent of his business is done over the Internet at www.killerjigs.com and 20 percent is done through supplying sporting goods stores, such as Scheels, with the jigs. The business is open most of the time for walk-in sales as well.
Family has been instrumental in growing the business, according to Petersen.
“We have a lot of good help with family as employees,” explains Petersen. “We have two employees but we are always looking for good help. We are super-flexible with our employees and always wanting to hire more people.”
Since opening, Petersen said that they have gone through nine million hooks, all used in making the different sizes of jigs. The jigs, according to Petersen, are one of a kind and are called Killer Jigs, because it’s an easy name to remember and the name was available.
“The jigs range from 1/100 of an ounce to three ounce ones,” explains Petersen. “The little ones are used by fly fishermen to make flies. The bigger ones are used in salt water for bigger ocean fish. We have a variety of different products to fit the different kinds of fish, from trout up to walleyes and bass, and ocean fish as well.”
“We seem to stay busy with orders all year round,” said Petersen. “From mid-December to mid-May is the busiest time of the year for us. We can have up to 100 orders every day.”
Petersen tells that he has customers all over the world.
“We send jigs to Australia and all over Europe and the Czech Republic,” he added. “Last year our sales were up 40 percent and we are predicting about the same amount of growth this year as well.”
The business has a customer database of over 80,000, with many repeat customers.
“The repeat business is amazing,” said Petersen. “We have the right combination of a quality product at a reasonable price. Appears that there are a lot of people who like to go fishing.”
Petersen said that the success of his business comes from his family support, his wife, dad and sons, as well as the city of Huxley.
“We so appreciate the support from our local community and city,” tells Petersen. “Everyone has been so good to us.”
Now is the time to stop in and check out Killer Jigs. Get ready for fishing season. This snow has to melt some time.