Live Healthy Iowa launched a new challenge Sept. 23 to provide families with tools and resources to establish lifelong healthy habits. The Healthy Families Challenge allows youth and adults to support one another in making active and nutritious choices that will last a lifetime. The new six-week challenge runs through Nov. 1, with registration open until Oct. 7 at

Throughout the challenge, Live Healthy Iowa will encourage families to try new fruits and vegetables, prepare meals together and participate in seasonal family activities. Families are challenged each week with a special healthy task and will win a Subway gift card if all six weeks are completed. Participants can also join Live Healthy Iowa’s Healthy Families Challenge group on Facebook to share ideas and tips with others.

Participants receive a resource kit, which includes a team packet, activity ball and a 2014 ‘Healthy & Homemade meals’ calendar; fun weekly educational lessons; a team tracking page and access to healthy recipes and wellness information on Live Healthy Iowa’s website. All families who complete the challenge have the chance to win prizes, such as passes to an Iowa ski destination, a Des Moines family getaway and gift cards!

For more information about Live Healthy Iowa or to register for the new Healthy Families Challenge, please visit